Challenges

    • The Coronavirus has shifted even more demand on consumer goods companies to offer their products and experiences online, this has accelerated CPG trends and innovation
    • Changing consumer needs and habits towards sustainable ingredients, authenticity and brand values
    • CPG e-commerce subscription models disruptions the direct to consumer brands along with omni-channel marketing strategies placing a higher reliance on digital capabilities
    • Product personalization and demands for better understanding consumer needs with machine learning and artificial intelligence
    • Market conditions favoring M&A and value migration

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