The Coronavirus has shifted even more demand on consumer goods companies to offer their products and experiences online, this has accelerated CPG trends and innovation
Changing consumer needs and habits towards sustainable ingredients, authenticity and brand values
CPG e-commerce subscription models disruptions the direct to consumer brands along with omni-channel marketing strategies placing a higher reliance on digital capabilities
Product personalization and demands for better understanding consumer needs with machine learning and artificial intelligence
Market conditions favoring M&A and value migration
